I’m Nural
Choudhury.
I'm a product and experience leader with 25 years spent shaping platforms, services, and systems for global media, technology, and financial brands. I've built and scaled international teams, coached leaders, and brought design, product, and technology together to deliver outcomes that serve both business and audience.
Talk to me about: Founding partnerships, Product strategy, Design-led growth, CX at scale, and building AI-native products.
Capabilities
I design and implement future-ready experiences that connect people, businesses, and technology. Focusing on strategy, systems, and emerging technologies, I foster scalable, human-centred innovation.
Insights & Strategy
Strategic design frameworks that drive business growth and user impact.
- Research & Data-driven Insights
- Design Systems & Tokenisation
- Customer Experience Strategy
- Business & Service Innovation
- AI-Enhanced Workflows
- Scalable Product Ecosystems
Experience Design
Creating seamless, inclusive, and high-performance digital experiences.
- UX & Interaction Design
- Visual & Creative Direction
- Information Architecture
- Accessibility & Inclusive Design
- Service & Product Design
- Prototyping & Validation
Emerging Technology
Harnessing the power of AI and advanced digital tools to redefine experiences.
- Gen AI & Intelligent Automation
- CX Automation & Personalisation
- Agentic AI System Engineering
- Web3 & Blockchain Applications
- Future Tech Transformation
- Agile & DesignOps Integration
- Scalable Platform Design
Leadership & Growth
Building high-performing teams and fostering a culture of design excellence.
- Design Leadership & Mentorship
- Stakeholder Collaboration
- Org Design & Team Building
- DEI & Ethical Design Advocacy
- Innovation Strategy & Consulting
- Scaling Digital & Design Maturity
Client roster
Featured Work
Transformational projects across media, automotive, and finance
Building things that hold
I see technology not just as a toolkit, but as part of the infrastructure of everyday life. With experience at CNN, EY, and Barclays, I've led transformations that deliver measurable business impact—35% engagement increases, 14 hours saved per consultant, 4x revenue growth.
My approach combines strategic vision with people-first leadership. I set direction, create structures that give teams autonomy, and maintain the standards that protect credibility. It's not about producing more—it's about building things that matter.
"Great design isn't just about pixels—it's about empowering teams to solve the right problems."
Work smarter, not harder
Supplement your team with an expert to increase efficiency. From strategy sprints to embedded design leadership.
- Design strategy & audits
- Fractional design leadership
- Team mentorship & coaching
- Design system development
Tactical guides, frameworks, and tools.
Built for real delivery, real constraints, and real teams.
